---
title: Maximize Packaging Efficiency with Shrink Film
description: ​The advantages of shrink film packaging create convenience, cut costs, and increase sustainability throughout the entire packaging life cycle.​
image: https://blog.swpackagingsolutions.com/hubfs/Blog_images/BlogPostImage_ShrinkFilm.jpg
---

[![Packaging_solutions_FINAL](https://blog.swpackagingsolutions.com/hs-fs/hubfs/Packaging_solutions_FINAL.jpg?width=1718&height=352&name=Packaging_solutions_FINAL.jpg "Packaging_solutions_FINAL")](https://blog.swpackagingsolutions.com/www.swpackagingsolutions.com)

# Market Insights

# Maximize Packaging Efficiency with Shrink Film

 May 15, 2017

![BlogPostImage_ShrinkFilm](https://blog.swpackagingsolutions.com/hs-fs/hubfs/Blog_images/BlogPostImage_ShrinkFilm.jpg?width=952&height=398&name=BlogPostImage_ShrinkFilm.jpg)

Are you looking for an alternative to typical packaging methods to increase efficiency? Look no further. The advantages of [shrink film packaging](https://www.victorypackaging.com/en/product-type/shrink) create convenience, cut costs, and increase sustainability throughout the entire packaging life cycle.

So, what exactly is shrink film packaging? It is a plastic film that can be wrapped around any object and is then heated at the surface causing the plastic to shrink. As it shrinks, it forms to the shape of your product and seals itself. Sounds simple enough, but let’s delve into the ways you can benefit from this form of packaging.

## Peace of Mind - Shrink Film Protects

Keeping your products protected is an essential factor when selecting your type of packaging. The pack strength of shrink film is profoundly high; it is made from a sturdy, durable plastic that is difficult to tear of puncture. Heat is applied to shrink film creating a tight seal that fully protects the shrink wrap contents. Unlike other materials, shrink film does not become brittle or weak when it is exposed to the sun or extreme cold. Once it has been heated and sealed over your product it will continue to provide abrasion protection and puncture and impact resistance without loosening or sagging. The seal not only protects your items from damage, it prevents damage that can be caused by dust, dirt, or moisture as well. There are even types of shrink film that come with UV protection to keep your products safe from harmful sun rays.

With clear-view packaging, products are also protected from bring tampered with at retail sites and during delivery. Since shrink film covers and grips its shape once applied, tampering will be noticeable immediately. For this reason, food manufacturers and pharmaceutical companies are now shrink wrapping their products. There are also types of shrink film, used by banks and governmental agencies, go as far to change color when the plastic has been stretched to show the sealed items have been touched.

## Shrink Film Packaging is Affordable & Convenient

Compared to other packaging materials, shrink film is surprisingly an affordable alternative. It is designed to minimize space and keep bundled items close together, eliminating the need for extra boxes or pallets. This packaging choice can save your business money since shrink wrapping is cheaper than case packing and requires less space for packaging material in the factory. The packs are also smaller than RSC cases and require less space during transportation.

One aspect of shrink film that stands above other packaging materials is that it can be used for any size product. Small electrical wires can be shrink wrapped to prevent exposure to moisture, as well as boats and greenhouses during transportation. Even freights on trailers and trains can be shrink wrapped for easier transport, and entire buildings have been shrink wrapped to prevent chemical leaks or exposure form hazardous materials. The options are endless.

## Increase Sustainability with Shrink Film Packaging:

Increasing [sustainability](https://www.victorypackaging.com/en/sustainability) and reducing environmental footprints is increasingly becoming more important to businesses, customers, and packaging. Sustainable packaging is not only about creating less packaging, but also finding the right packaging and process through the entire life cycle. One way to achieve this is by reclaiming and reusing industrial supply materials.

Working with distributors to retrieve and salvage elements in the packaging supply process can make a significant difference in reducing industrial waste. The distributor may also be willing to help you find a place for your unused shrink film inventory rather than having to discard the idle film. Not to mention, shrink wrapping is already more eco-friendly than case packaging since corrugated boxes are made of paper. Shrink films are bio-degradable and recyclable, thus helping to reduce your carbon footprint. Removing paper labels from your products and replacing them with printable shrink film is a simple technique to prevent waste and save cost as well.

Preserving your products and preventing waste also promotes sustainability. Many foods that need to be preserved during transport or extended shelf life can be preserved with shrink film. Food-grade shrink film is a popular choice for many [food production](https://www.victorypackaging.com/en/industries/food-and-beverage) companies.

## Shrink Film Packaging Marketability

Removing those wasteful paper labels and replacing them with printable shrink film can also increase your marketing efforts. An added feature of shrink film is that it can be designed with colors, words, pictures, and logos to promote your products. From the time your product leaves the production floor to its final destination, the items will not only be wrapped in plastic, they will be wrapped in your brand. Your products will stand out on their shelf space to provide excellent branding opportunity. This marketing tool can increase brand awareness, making your business more visible to current and potential customers.

Shrink film products for retail sales can be a smart choice for business owners seeking an efficient packaging option at an affordable price. You will be provided with peace of mind with protection and durability, an affordable and convenient alternative to traditional options, and an increased amount of sustainability and marketing. [Contact Smurfit Westrock Packaging Solutions](https://www.swpackagingsolutions.com/en/about/contact) today to see how you can benefit from our shrink packaging services.

 Topics: [Shrink Packaging](https://blog.swpackagingsolutions.com/topic/shrink-packaging)

### Latest Posts

---

### Archive

- [November 2017 (4)](https://blog.swpackagingsolutions.com/archive/2017/11)
- [March 2018 (4)](https://blog.swpackagingsolutions.com/archive/2018/03)
- [November 2015 (3)](https://blog.swpackagingsolutions.com/archive/2015/11)
- [September 2017 (3)](https://blog.swpackagingsolutions.com/archive/2017/09)
- [October 2017 (3)](https://blog.swpackagingsolutions.com/archive/2017/10)
- [February 2018 (3)](https://blog.swpackagingsolutions.com/archive/2018/02)
- [April 2018 (3)](https://blog.swpackagingsolutions.com/archive/2018/04)
- [May 2019 (3)](https://blog.swpackagingsolutions.com/archive/2019/05)
- [August 2019 (3)](https://blog.swpackagingsolutions.com/archive/2019/08)
- [September 2020 (3)](https://blog.swpackagingsolutions.com/archive/2020/09)
- [March 2016 (2)](https://blog.swpackagingsolutions.com/archive/2016/03)
- [June 2016 (2)](https://blog.swpackagingsolutions.com/archive/2016/06)
- [August 2016 (2)](https://blog.swpackagingsolutions.com/archive/2016/08)
- [April 2017 (2)](https://blog.swpackagingsolutions.com/archive/2017/04)
- [May 2017 (2)](https://blog.swpackagingsolutions.com/archive/2017/05)
- [June 2017 (2)](https://blog.swpackagingsolutions.com/archive/2017/06)
- [August 2017 (2)](https://blog.swpackagingsolutions.com/archive/2017/08)
- [December 2017 (2)](https://blog.swpackagingsolutions.com/archive/2017/12)
- [April 2019 (2)](https://blog.swpackagingsolutions.com/archive/2019/04)
- [June 2019 (2)](https://blog.swpackagingsolutions.com/archive/2019/06)
- [July 2019 (2)](https://blog.swpackagingsolutions.com/archive/2019/07)
- [May 2020 (2)](https://blog.swpackagingsolutions.com/archive/2020/05)
- [November 2020 (2)](https://blog.swpackagingsolutions.com/archive/2020/11)
- [March 2021 (2)](https://blog.swpackagingsolutions.com/archive/2021/03)
- [May 2021 (2)](https://blog.swpackagingsolutions.com/archive/2021/05)
- [September 2021 (2)](https://blog.swpackagingsolutions.com/archive/2021/09)
- [October 2021 (2)](https://blog.swpackagingsolutions.com/archive/2021/10)
- [July 2022 (2)](https://blog.swpackagingsolutions.com/archive/2022/07)
- [February 2016 (1)](https://blog.swpackagingsolutions.com/archive/2016/02)
- [October 2016 (1)](https://blog.swpackagingsolutions.com/archive/2016/10)
- [November 2016 (1)](https://blog.swpackagingsolutions.com/archive/2016/11)
- [December 2016 (1)](https://blog.swpackagingsolutions.com/archive/2016/12)
- [January 2017 (1)](https://blog.swpackagingsolutions.com/archive/2017/01)
- [February 2017 (1)](https://blog.swpackagingsolutions.com/archive/2017/02)
- [March 2017 (1)](https://blog.swpackagingsolutions.com/archive/2017/03)
- [July 2017 (1)](https://blog.swpackagingsolutions.com/archive/2017/07)
- [July 2020 (1)](https://blog.swpackagingsolutions.com/archive/2020/07)
- [August 2020 (1)](https://blog.swpackagingsolutions.com/archive/2020/08)
- [December 2020 (1)](https://blog.swpackagingsolutions.com/archive/2020/12)
- [February 2021 (1)](https://blog.swpackagingsolutions.com/archive/2021/02)
- [June 2021 (1)](https://blog.swpackagingsolutions.com/archive/2021/06)
- [July 2021 (1)](https://blog.swpackagingsolutions.com/archive/2021/07)
- [August 2021 (1)](https://blog.swpackagingsolutions.com/archive/2021/08)
- [November 2021 (1)](https://blog.swpackagingsolutions.com/archive/2021/11)
- [December 2021 (1)](https://blog.swpackagingsolutions.com/archive/2021/12)
- [January 2022 (1)](https://blog.swpackagingsolutions.com/archive/2022/01)
- [February 2022 (1)](https://blog.swpackagingsolutions.com/archive/2022/02)
- [March 2022 (1)](https://blog.swpackagingsolutions.com/archive/2022/03)
- [May 2022 (1)](https://blog.swpackagingsolutions.com/archive/2022/05)
- [October 2022 (1)](https://blog.swpackagingsolutions.com/archive/2022/10)
- [June 2023 (1)](https://blog.swpackagingsolutions.com/archive/2023/06)
- [August 2023 (1)](https://blog.swpackagingsolutions.com/archive/2023/08)
- [September 2023 (1)](https://blog.swpackagingsolutions.com/archive/2023/09)
- [April 2024 (1)](https://blog.swpackagingsolutions.com/archive/2024/04)
- [June 2024 (1)](https://blog.swpackagingsolutions.com/archive/2024/06)
- [July 2024 (1)](https://blog.swpackagingsolutions.com/archive/2024/07)
- [November 2025 (1)](https://blog.swpackagingsolutions.com/archive/2025/11)
- [February 2026 (1)](https://blog.swpackagingsolutions.com/archive/2026/02)
- [April 2026 (1)](https://blog.swpackagingsolutions.com/archive/2026/04)

see all

---

### Subscribe

---

### Posts by Topic

- [packaging solutions (33)](https://blog.swpackagingsolutions.com/topic/packaging-solutions)
- [sustainability (18)](https://blog.swpackagingsolutions.com/topic/sustainability)
- [custom retail packaging (17)](https://blog.swpackagingsolutions.com/topic/custom-retail-packaging)
- [packaging trends (16)](https://blog.swpackagingsolutions.com/topic/packaging-trends)
- [Food Packaging (14)](https://blog.swpackagingsolutions.com/topic/food-packaging)
- [e-commerce packaging (12)](https://blog.swpackagingsolutions.com/topic/e-commerce-packaging)
- [Flexible Packaging (9)](https://blog.swpackagingsolutions.com/topic/flexible-packaging)
- [packaging engineer (9)](https://blog.swpackagingsolutions.com/topic/packaging-engineer)
- [packaging for retail products (8)](https://blog.swpackagingsolutions.com/topic/packaging-for-retail-products)
- [Moving & Storage (7)](https://blog.swpackagingsolutions.com/topic/moving-storage)
- [fulfillment (7)](https://blog.swpackagingsolutions.com/topic/fulfillment)
- [snack food packaging (7)](https://blog.swpackagingsolutions.com/topic/snack-food-packaging)
- [ecommerce (6)](https://blog.swpackagingsolutions.com/topic/ecommerce)
- [packaging automation (6)](https://blog.swpackagingsolutions.com/topic/packaging-automation)
- [packaging supply chain (6)](https://blog.swpackagingsolutions.com/topic/packaging-supply-chain)
- [craft beer packaging (5)](https://blog.swpackagingsolutions.com/topic/craft-beer-packaging)
- [supply chain cost management (5)](https://blog.swpackagingsolutions.com/topic/supply-chain-cost-management)
- [Beverage Packaging (4)](https://blog.swpackagingsolutions.com/topic/beverage-packaging)
- [Shrink Packaging (4)](https://blog.swpackagingsolutions.com/topic/shrink-packaging)
- [efulfillment (4)](https://blog.swpackagingsolutions.com/topic/efulfillment)
- [recycling (4)](https://blog.swpackagingsolutions.com/topic/recycling)
- [sustainable packaging (4)](https://blog.swpackagingsolutions.com/topic/sustainable-packaging)
- [3pl solutions (3)](https://blog.swpackagingsolutions.com/topic/3pl-solutions)
- [JIT (3)](https://blog.swpackagingsolutions.com/topic/jit)
- [featured (3)](https://blog.swpackagingsolutions.com/topic/featured)
- [granola packaging (3)](https://blog.swpackagingsolutions.com/topic/granola-packaging)
- [packaging company (3)](https://blog.swpackagingsolutions.com/topic/packaging-company)
- [packaging equipment (3)](https://blog.swpackagingsolutions.com/topic/packaging-equipment)
- [Automative Packaging (2)](https://blog.swpackagingsolutions.com/topic/automative-packaging)
- [BOPIS (2)](https://blog.swpackagingsolutions.com/topic/bopis)
- [Engineering (2)](https://blog.swpackagingsolutions.com/topic/engineering)
- [bakery packaging (2)](https://blog.swpackagingsolutions.com/topic/bakery-packaging)
- [bottle packaging (2)](https://blog.swpackagingsolutions.com/topic/bottle-packaging)
- [craft beer packaging trends (2)](https://blog.swpackagingsolutions.com/topic/craft-beer-packaging-trends)
- [single serving packaging (2)](https://blog.swpackagingsolutions.com/topic/single-serving-packaging)
- [Click and Collect (1)](https://blog.swpackagingsolutions.com/topic/click-and-collect)
- [DIM Weight (1)](https://blog.swpackagingsolutions.com/topic/dim-weight)
- [Electronics (1)](https://blog.swpackagingsolutions.com/topic/electronics)
- [Industrial Packaging (1)](https://blog.swpackagingsolutions.com/topic/industrial-packaging)
- [Optimize Material (1)](https://blog.swpackagingsolutions.com/topic/optimize-material)
- [Supply Chain (1)](https://blog.swpackagingsolutions.com/topic/supply-chain)
- [VMI (1)](https://blog.swpackagingsolutions.com/topic/vmi)
- [channel customization (1)](https://blog.swpackagingsolutions.com/topic/channel-customization)
- [craft beer warehouse (1)](https://blog.swpackagingsolutions.com/topic/craft-beer-warehouse)
- [fruit packaging (1)](https://blog.swpackagingsolutions.com/topic/fruit-packaging)
- [ship-from-store (1)](https://blog.swpackagingsolutions.com/topic/ship-from-store)
- [subscription box packaging (1)](https://blog.swpackagingsolutions.com/topic/subscription-box-packaging)
- [supply chain automation (1)](https://blog.swpackagingsolutions.com/topic/supply-chain-automation)
- [vegetable packaging (1)](https://blog.swpackagingsolutions.com/topic/vegetable-packaging)
- [vehicle packaging (1)](https://blog.swpackagingsolutions.com/topic/vehicle-packaging)
- [windows and doors (1)](https://blog.swpackagingsolutions.com/topic/windows-and-doors)

see all

\*Smurfit Westrock Packaging Solutions is not affiliated with Architects of Packaging, Inc. (www.architectsofpackaging.com), 11 Mainline Drive, Westfield, MA 01085.

©WestRock Company. Smurfit Westrock Packaging Solutions and the Smurfit Westrock Packaging Solutions Logo are trademarks owned by WestRock Company. All rights reserved.