From imaginative brews to eye-catching labels, craft beer has never been short on creativity. But as the industry heats up—75% of the new beer products hitting shelves in 2017 were craft beer—the competition for consumer buy-in has never been more contentious.
Read MoreTopics: Beverage Packaging, craft beer packaging, craft beer packaging trends, packaging trends
Beer sales in the U.S. are on a slight decline overall. But despite the 1% beer industry slowdown and reports that Millennials are drinking less alcohol than previous generations‚ one sector continues to grow: craft beer. Craft breweries now represent more than 12% of the American beer market. Their performance is only expected to improve as consumers age.
How good does it feel to grow? Just ask the 50 brewpubs, microbreweries and regional craft breweries that made it onto the Brewers Association’s annual list of the fast-growing craft breweries earlier this month.
Read MoreTopics: packaging solutions, craft beer packaging, craft beer packaging trends, craft beer warehouse