Market Insights | Page 1

People love their granola, and it’s no surprise why. Granola serves as both a quick snack and as a staple breakfast food. Hailed for its versatility, granola tastes good alone or in yogurt, oatmeal, smoothies or salads. This popular food is convenient and packs a good crunch. But the main ingredients that make granola taste so great; oats, honey, sugar and dried fruits can quickly lose their freshness and taste if not properly stored and packaged. Moisture can also affect the taste of granola by turning its oats, fruits and sugar soft, causing granola to lose one of its most defining characteristics: its crunch. Therefore it is essential to have the best granola packaging and shipping solutions to keep it crunchy and ready to eat –– from the time it leaves the warehouse –– to the time you take it home.

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As with most processes, efficiency can be drastically improved with automation. Having the right packaging equipment in place allows you to automate the packaging process completely modernizing and optimizing how your company packages its products, as well as saving both time and money. If you are considering taking your packaging operations to the next level, there are various types of packaging equipment that can be used.

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Two of the best reasons to switch to packaging automation are increased production and decreased expenses. Consider this, when using packaging automation, you’re using fewer materials, which ensures a more effective application and removes the human error element of packaging.

Sound good, but don't know where to start?

First off, the solution needs to be attainable and easy to upgrade. Eventually your market will grow so you’ll want to be capable of running future products at the future speed to meet those demands. This also enables your operators to quickly adapt and change to new products, therefore spending less time on training.

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