According to the Harvard Business Review, more than 30,000 new products are launched in the U.S. each year—each requiring packaging in some way, shape or form. Although packaging strategies are as varied as the sheer scope of product types available to consumers, that doesn’t mean there isn’t some common ground. If you’re looking to launch a new product and need packaging or simply want to improve your existing strategy, use these top factors of high-quality packaging to ensure your product is positioned for success.
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